{"id":5369,"date":"2024-12-05T13:40:09","date_gmt":"2024-12-05T16:40:09","guid":{"rendered":"https:\/\/industriales.cl\/sitio\/?p=5369"},"modified":"2024-12-05T13:40:10","modified_gmt":"2024-12-05T16:40:10","slug":"emprendedores-participan-en-taller-sobre-neuromarketing","status":"publish","type":"post","link":"https:\/\/industriales.cl\/sitio\/emprendedores-participan-en-taller-sobre-neuromarketing\/","title":{"rendered":"Emprendedores participan en taller sobre Neuromarketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00abNeuromarketing y la Innovaci\u00f3n\u00bb se denomin\u00f3 el quinto m\u00f3dulo del programa Viraliza Formaci\u00f3n Innovaci\u00f3n como elemento diferenciador en el emprendimiento\u00bb, el cu\u00e1l es desarrollado por la Asociaci\u00f3n de Industriales de Iquique y el Tamarugal, con el apoyo de Corfo Tarapac\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alexis Celis, de SEID Global Consulting, quien estuvo a cargo de la jornada, se\u00f1al\u00f3 que \u201cel neuromarketing es una herramienta o t\u00e9cnica que se utiliza para estudiar el comportamiento del cliente. Busca conectar con la emocionalidad de las personas en pro de la venta de un producto. Muchas marcas lo utilizan y el marketing funciona de esa manera, conectar con las personas de forma m\u00e1s emocional, a trav\u00e9s de los colores, a trav\u00e9s de la repetici\u00f3n, para posicionar alg\u00fan tipo de marca\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEsta herramienta, para un emprendedor que tiene algo de innovaci\u00f3n, es muy relevante ya que es super complicado entrar a un mercado, entonces cuando t\u00fa conoces c\u00f3mo funciona tu cliente, c\u00f3mo funciona la emocionalidad de tu cliente, t\u00fa puedes conectar mucho m\u00e1s r\u00e1pido con eso y puedes posicionarte m\u00e1s\u201d, se\u00f1al\u00f3 Celis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El programa Viraliza Innovaci\u00f3n, comprende la ejecuci\u00f3n de 6 m\u00f3dulos de entrega de conocimientos te\u00f3ricos y pr\u00e1cticos en tem\u00e1ticas conducentes a la innovaci\u00f3n. Asimismo, desarrollar\u00e1 actividades ligadas a la vinculaci\u00f3n con el ecosistema regional, a trav\u00e9s de la realizaci\u00f3n de un networking con inversionistas \u00e1ngeles, bancos y otros actores que puedan estar interesados en los emprendimientos, entre los que se cuentan las \u00e1reas de innovaci\u00f3n de las compa\u00f1\u00edas mineras, la academia y representantes p\u00fablicos y privados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6aac18416358f&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aac184163f1c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aac184163f1c\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" 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Alexis Celis, de SEID Global Consulting, quien estuvo a cargo de la jornada, se\u00f1al\u00f3 que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_joinchat":[],"footnotes":""},"categories":[31],"tags":[],"class_list":["post-5369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-aii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emprendedores participan en taller sobre Neuromarketing - Asociaci\u00f3n de Industriales de Iquique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/industriales.cl\/sitio\/emprendedores-participan-en-taller-sobre-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emprendedores participan en taller sobre Neuromarketing - Asociaci\u00f3n de Industriales de Iquique\" \/>\n<meta property=\"og:description\" content=\"\u00abNeuromarketing y la Innovaci\u00f3n\u00bb se denomin\u00f3 el quinto m\u00f3dulo del programa Viraliza Formaci\u00f3n Innovaci\u00f3n como elemento diferenciador en el emprendimiento\u00bb, el cu\u00e1l es desarrollado por la Asociaci\u00f3n de Industriales de Iquique y el Tamarugal, con el apoyo de Corfo Tarapac\u00e1. 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